McDonald's as the Part of the Modern Culture Assignment

McDonald's as the Part of the Modern Culture - Assignment Example The researcher states that globalization is a broader term, however; the word globalization has been discussed in this article from the perspective of open markets and free entry and exit in international markets. The term in this article, therefore, indicates the expansion of McDonald’s into international markets without facing any significant challenge. The growth and expansion of globalization have ensured that the American products reach to the world markets. This was after the cold war when America became the superpower of the world which allowed American organizations to get access to the international markets. Based on the overall quality of the American products, new products were successfully launched in the international markets with more success as compared to the domestic or other international companies. The products which are going through the same problem as McDonald’s include soft drinks as well as other food products. This may be due to the fact that th ese products lack the product variety and diversification. This decline may be due to a strong emphasis on individuality and change in the Western societies as existing products may fail to provide a new change to the customers. The overall strategic response to such situations may, therefore, include the product development wherein these organizations must focus on new product development and add more varieties to their existing product lines. The most difficult aspect of doing this kind of business is the fact that despite offering low-cost products, the lack of individualism or rather excess of standardization becomes a headache. Organizations often fail to recognize the limits of their existing policies and continue to operate such policies without considering the end result.